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The Night I Deleted Instagram

Mara20 3 min read

English publication · interface translated · Source language: English

It was 2:17 a.m. on a Tuesday. I know the exact time because I checked it right before I deleted the app.

I was lying in bed, doing what I always did before sleep – scrolling. Not looking for anything specific. Just… scrolling. The endless stream of faces, places, outfits, bodies, meals, sunsets, achievements. All of it perfect. All of it curated. None of it mine.

That night, I'd spent almost forty minutes looking at the profile of a girl I'd never met. She was my age, lived in Barcelona, and seemed to have the kind of life I thought I was supposed to want. Travels every month. Flat stomach. A boyfriend who looked at her like she invented sunshine. Hundreds of comments telling her she was beautiful, inspiring, goals.

I looked at my own feed. A blurry photo from a party. A selfie I'd taken fourteen times before I got the angle right. A quote I'd reposted because I thought it made me look deep.

And then it hit me – not like a lightbulb moment, more like a slow, heavy wave: I was spending hours every day comparing my unfiltered life to someone else's highlight reel. And I was losing. Every single time.

Research actually confirms this. Passive scrolling – the kind where you just watch other people's lives without interacting – is the most harmful type of social media use. It feeds comparison, and comparison feeds anxiety and low self-esteem. I didn't know that at the time. I just knew I felt terrible.

So at 2:17 a.m., I pressed and held the Instagram icon until it started shaking. And I deleted it.

The first three days were really weird. I'd pick up my phone and my thumb would automatically go to where the app used to be. I'd feel this pull – what if someone posted something important? What if I missed a story? What if people forgot about me?

But here's what actually happened: nothing. Nobody noticed. The world kept turning. And slowly, the anxiety started to dissolve.

By the end of the first week, I was sleeping better. By week two, I'd started reading before bed instead of scrolling. By week three, I had a conversation with a friend where I actually listened instead of thinking about how I'd caption the moment if I posted it.

I reinstalled Instagram after about two months. But something had changed. I unfollowed every account that made me feel inadequate. I kept friends, art accounts and a few creators who made me laugh. I set a 20-minute daily limit. And I made one rule: no Instagram after 10 p.m.

I'm not anti-social media. I still post sometimes. But I no longer use it to measure my worth. That 40-minute spiral at 2 a.m.? It hasn't happened since.

Deleting the app didn't fix my life. But it showed me something I couldn't see while I was inside it: the version of myself I was performing online wasn't the version of myself I wanted to be.

What I learned

The version of myself I was performing online wasn't the version of myself I wanted to be.

What I changed

I unfollowed every account that made me feel inadequate, set a 20-minute daily limit, and made one rule: no Instagram after 10 p.m.

Keep exploring

If this resonates: you don't have to delete Instagram forever. But try one week without it and notice how you feel. Check out Video 1: Understanding the Risks and the Digital Wellbeing Assessment on our website.

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